About

Who We Are

Sarah and Cindy met in 2013 when Sarah joined Brainstorm Media to help the team with admin and project management duties. We talked often as Cindy was one of the developers at Brainstorm, and of course our little watercooler HipChat room was always a fun place to hangout when we needed a break. Cindy had worked for Brainstorm for a year or so before Sarah joined and had seen the company grow from a small shop to bursting at the seams.

On December 31, 2013, Brainstorm Media was acquired by 10up and the company disbanded. Cindy joined 10up as a Senior Web Engineer and Sarah joined WebDevStudios as a Project Manager. However, by the end of 2014 neither of us were gainfully employed by either agency. With plenty of downtime on our hands we spun up our own Slack Room and started talking about the heavy burden that is managing a professional WordPress career with motherhood, marriage and sanity.

While we were both bouncing around different employment opportunities and weighing the pros and cons of going back to a traditional employee/employer relationship, we spent time talking about what we wanted for the next leg of our professional careers. Having both now worked in a very busy small agency, and then in big Corporate WordPress, we knew that we did not want to work in either environment again. We love WordPress, creating and building things, managing projects, and helping clients develop tangible solutions out of code. We just don’t like doing it 24/7 or under the weight of hefty contracts. The truth is, agency life and corporate life are not for us. While Brainstorm Media was perfect for us – everything afterwards seemed unfulfilling, taxing and wearisome.

And that’s when all of a sudden it just clicked, “Let’s just do our own thing!”

Hello, CodeBrain Media!

Our families are our first priorities. Since we have the flexibility of working at home, we can work around the needs of our families. While we know that many people do not have this option – we also know many other people do have the chance to branch out and craft out their own future, but they just don’t know how.

CodeBrain Media plans to be an incubator of sorts for others seeking to launch their own careers. While we won’t offer financial investments, we will be as transparent as possible in our endeavor so that others can learn from our process. We are inspired by Buffer and Pippin Williamson’s leadership in this area of professional transparency and we want to replicate the same in our little company.

We will be the first WordPress plugin development company fully owned and operated by two moms! That’s super cool! And we are inviting you to invest in our success – which, as natural optimalists, we have no doubt we will be as successful as possible with this endeavor.

Our Collective Experience

  • BrainstormMedia
  • 10up
  • WebDevStudios
  • Berry-Interesting
  • Plugin Development
  • Content, Strategy, Design, Development, Themes, Plugins, Project Management
  • WordPress users since 2003
  • Cindy started programming in 1994 & started developing websites in 1996
  • Sarah has been a hacker since the late 90’s but gave it up for content. As a best practice, she never touches the database or any of the PHP files.

Cindy Kendrick

Cindy is a professional web developer with a degree in design. She has a BFA in Visual Communications but prefers coding these days over designing.

She first fell in love with programming during a Survey of Computer Programming class her freshman year of high school. She began developing websites in 1996 and switched to using WordPress when it was first forked from b2. She’s tried most of the other CMSs but keeps coming back to WordPress. Before joining Brainstorm Media in 2012, she designed and developed websites for a local ISP for 7 years. During that time she also released several WordPress plugins.

Cindy spends her free time with her husband, sons, and cats as well as coding WordPress plugins, working on her own websites, reading, creating art, or doing crafty things.

You can connect with her online @cindy or at cindykendrick.com.

Sarah Pressler

Sarah wears many hats and without them, she quickly gets bored and her to do lists dwindle down to almost nothing. At one point, she built a website, hosted it on her own server, and managed all the updates. In 1997. Then she had a brood of children and left it all behind to blog. (Enter: WordPress.)

Professionally, her favorite thing to do is organize, streamline, delegate and follow-up on tasks. Creating Gantt charts makes her happy and nothing beats a perfectly streamlined resource schedule. Currently she is working part-time as the CHief Admin Officer of ServerPress (ChAOS).

In her free time she sews with oilcloth, and runs a little Etsy store. She home schools her oldest son, she teaches a weekly ballet class for adults and she is starting an afterschool coding club for girls in the fall. She studied Public Administration at Texas State University and is finishing up her Pre-Law requisites at Baylor University. She thinks about becoming a marathoner, but instead spends any free time she has hanging out at the lake with her partner & kiddos.

You can connect with her online @sarahpressler or at sarahpressler.com.